The Video Platform Offers The Community Control to Reduce Artificial Intelligence-Made Content in Personal Streams

Users will soon have a new feature that enables them to lessen the amount of AI-made videos appearing in their feeds. This step comes as the company disclosed that it currently hosts over 1 bn content made with AI.

Pilot Phase and Launch

This change is being tested over the next few weeks before a widespread release. This shift comes amid a rise in AI content, spurred by emerging video-generation tools.

AI Content on Other Platforms

It has been noted that almost a tenth of the quickest rising video streams on a competing service primarily display content made by AI. A large amount of this content is classified as mass-produced AI material, a term for poor-quality, mass-produced content that is typically illogical or bizarre.

Our research shows that numerous viewers like content made with AI tools, ranging from digital art to informative clips, and we intend to give people the power to adjust the amount of that, depending on their own choices,” commented a company executive.

AI on the Platform

The service disclosed that there are now 1.3bn videos on its service identified as AI-generated. Collectively, over 100 mn media items are submitted to the service daily, making clips made by AI a minor portion of its overall inventory.

User Control Features

Viewers will be capable of decrease or raise the amount of AI content they watch by opening the topic control setting in the platform and choosing AI-made media. Other topics that can already be modified under the setting cover news, clothing, cosmetics, and movement.

Platform Guidelines

Its policies require users to tag “realistic” AI-generated content, and it bans dangerous deepfakes of celebrities or crisis events. Any authentic-looking artificial content that is unmarked can be removed under its terms of service.

Additionally, the service will now add an artificially created label to content created with its proprietary AI systems, or identified by an industry-wide initiative for spotting AI-generated material. This step is aimed to stop users from trying to bypass the tagging system.

AI Literacy Programs

TikTok is additionally launching a $2m awareness program for professionals and institutions to create educational content about responsible artificial intelligence. This program will support educational bodies dedicated to educating computer science.

Content Safety Approach

TikTok has justified its safety measures, during debate over proposals to cut jobs for a large number of content moderators in the UK. The company is expected to reduce a significant number of roles in its trust and safety team in its British office, with labor groups and internet security professionals raising concerns that humans are being replaced by automated systems.

A company official explained that staff-based oversight would still have a role, but AI can safeguard staff by removing the most distressing content ahead of it is viewed by staff. TikTok stated a notable drop in disturbing and violent content reviewed by content reviewers over the last 12 months due to reliance on its machine learning processes.

“We think that it’s essential to combine people and machines to maintain a secure environment,” she said. “We’ll have humans as part of that process, but we additionally believe it’s extremely critical to limit contact with unsafe media as rapidly, which is where a significant AI assistance is proving valuable process content quickly.”